Workshop descriptions

ROUND 1 • 9:45-10:45am

  • Crafting Your Ideal Career | Dana Dowdell: There are so many things that women face at work and what they often don't realize is that so many are within their control! This workshop will tackle identifying strengths, playing to weaknesses, and negotiating everything about your dream career!


  • Better Together: Creating  Accountability Partnerships that Help Us Grow | Michelle Vitale & Patsy Culp: This workshop is about equipping you with the clarity, confidence, and tools to advocate for yourself by setting up a supportive partnership that will help you stay accountable on your goals. You will: (1) get clear on what you need right now to feel more supported, confident and accountable to gather momentum on your goals, (2) learn tools to design and implement your own accountability partnership, (3) get feedback from the group to help you fine-tune your design, (4) walk away with a specific one-page accountability plan to implement right away.


  • Finding Your Personal Fitstyle | Shana Schneider: Your lifestyle is unique to you, and your fitness routine should be, too. Join Shana Schneider, founder of Fitstyle by Shana, as she shows you how to overcome one of the biggest challenges to getting and staying fit - time. She will help you discover your true fitness motivation (and it isn't that scale) and walk you through steps to start creating your own personalized fitstyle guide. We'll get moving in this workshop, but no fitness clothes required!


  • Live Your Best Life Today | Julie Sanford: Life needs to be lived in the ‘Now’ and the only thing holding us back is Ourselves. When you step away from the ‘noise’ and allow yourself a moment to breathe you will find the opening to take back control. This means having the power to embrace the beauty and chaos in every moment of everyday and choosing to design your best life. Join me in creating a clear vision and begin the journey of setting defined goals to get there.





Elizabeth Suever, Jyoti Rao, Malous Kossarian, & Ciara N. Jones

ROUND 2a • 11am-12pm

Lunch Group 2
Lunch includes a conversation with author Emily Belden

Summit guests can choose from Lunch Group 1 (early lunch, late workshops) or Group 2 (late lunch, early workshops)

  • DIY PR: How to be Your Own Publicist | Rebekah Epstein: What would it mean to see your company in your local newspaper, a national magazine, or even on TV? It would mean exposure to an audience of new customers excited to do business with you. Media attention can be the catalyst for success, but most solopreneurs and small business owners don’t know how to tell their own story or who to tell it to. If only the deserving entrepreneur knew how to connect with traditional media outlets to get their story out there. Fortunately, with just a few straightforward strategies, you can get media attention to your story and business. During this workshop, you will learn:
    • A framework of ideas that capture the media's attention
    • What outlets are for you and who to contact there
    • Writing pitches that don't get deleted
    • Follow-up etiquette to get through the noise

Public relations is a skill every business owner can use. With this insight, you can successfully be your own publicist, get the media attention you deserve and increase sales!


  • Being Your Own Badass Chick | Loren Raye: Ten years ago I left college in the middle of my senior year to pursue my dream job of working in radio. Five years later, I left that (stable, cushy) job and moved to a new city with zero family and almost zero friends to start a brand new radio show on a brand new station. Both decisions were a huge leap of faith, but I knew that if I didn't jump, I wasn't practicing what I was preaching. I define "Badass Chick" as a woman or girl who is following her passion, giving back to the community and/or breaking stereotypes. Every week I interview a new Badass Chick to be highlighted on The TJ Show, and a common thread among them is their ability to set fears and insecurities aside and just freakin' GO FOR IT (even if they didn't feel "ready"). No matter your profession, my goal is to share their stories with you - mine included -to light that fire inside you and remind you that it's never too late to be your own Badass Chick.


  • Make Your Side Hustle Your Full-Time Gig | Alexa Curti: Overview of my background and how I went from being in school to blogging full-time, techniques for keeping your family and friends involved even when you decide to do something different, and how to take that small money and make it into big money!





Carole Ann Penney, Rachael Ellison, & more

ROUND 2B • 12:15-1:15PM

Lunch Group 1

Lunch includes a conversation with author Jennifer Romolini

Summit guests can choose from Lunch Group 1 (early lunch, late workshops) or Group 2 (late lunch, early workshops)

  • What Does Authority Sound Like? | Casey Erin Clark: Women are navigating a minefield of expectations and “do’s/do not’s” as communicators – often confusing, often reductive, and often directly contradictory. With all this noise, how can we express ourselves with confidence and clarity? In this workshop, we'll examine what makes your voice YOURS, what habits may be holding you back, and how to access the most confident, authentic, powerful version of your voice and communication style.


  • How to Transition from Corporate to Entrepreneurship | Solange Lope: This workshop will cover strategic tips for working women to transition from their corporate careers to owning their own businesses.


  • Pitch Perfect: How to Get Your Writing Published in Top Publications | Elana Lyn Gros: Learn everything you need to know to start or skyrocket your freelance writing career. It took some trial and error, but I figured out a winning strategy for pitching top publications, writing popular articles, establishing relationships with editors, and becoming a contributor. I even turned my freelance writing side hustle into my full-time job! I'm sharing actionable advice that will help you achieve success as a published writer.




Kendalyn Banks, Kate Hanley, & Shana Schneider

ROUND 3 • 1:30-2:30PM

  • Are You Financially Fit? | Shannon McLay: When you think about your money situation, do you feel fear or shame? If so, you're not alone! 2 in 10 women feel "highly confident" in making financial decisions and that's because the industry jargon and confusion is set up to make us feel this way. In this 45 minute presentation, you will have a clear picture of what your finances should look like and the roadmap to feel confidence and abundance instead of fear and shame when you think about money.


  • Defeating Writer's Block & Going Back to Basics | Shayla O'Keeff: There are so many channels to get your message across these days, which means it's even more important to captivate your audience quickly. Writing is crucial for every industry, so it's important to go back to basics and find your 'writers' space. There's one strategy that can be applied across all styles and goals of writing... come find out what it is!


  • Women Who Lead | Jyoti Rao & Ciara N. Jone: Many organizations such as Girls Who Code, Girls Inc, and the League of Women Voters are on a mission to lead and impact the gender gap favorably related to employment, economics, politics, and many other areas. This workshop will help you uncover strategies used by these organizations and more, so you can help lead by example to empower others in your personal and professional circle.




Kelly Jensen & more

ROUND 4 • 2:45-3:45PM

  • The Power of Play: It’s Not Just For Kids | Kelly Jensen: Why do we give up play as we grow up? What happens when we incorporate a little bit of unstructured playtime into our everyday lives? This workshop will highlight different means of infusing one’s work and life with a sense of fun and explore how taking the time to play can help you grow. Attendees will walk away with easy, tangible ways to incorporate more unstructured fun into all aspects of their lives.


  • You are your Own Product: Managing Career Transitions | Malous Kossaria:  Join us for a collaborative discussion about the best strategies to manage career growth and transitions. My career has gone through a number of major transitions. I've worked as a chemist, a software engineer, and a product manager at a startup which was acquired by a large company. Most recently I founded my own startup developing an app for social activism. Along the way, I learned a diverse set of skills to manage transitions. Many of the workshop attendees will have their own stories and experiences to share. If you're interested in pursuing a change in your career, or if you have wisdom to contribute, please come, tell your story and we'll benefit from a mutual collaborative experience.




Rebekah Epstein, Loren Raye, & Elana Lyn Gros

ROUND 5 • 4-5PM


  • Doing Good While Doing Well: How to Make an Impact While Making a Profit | Rebecca Twitchell & MaryAlice O'Connor: As a for-profit company that provides strategic planning and personal development services, half full strikes a balance between supporting its clients and supporting the work of local non-profits. While many Lady Project members share this vision, it can be challenging to donate as you’re trying to grow your side hustle. This interactive workshop will explore the ways that small business owners and consultants can invest in the community- and feel that it’s a value-added to their company.


  • DIY Public Relations for Bloggers and Content Creators | Rebekah Epstei: As a blogger/content creator, you have a leg up on the competition: you already know how to create great content. But do you know how to take the content one step further, and get it published in national websites & magazines? With the 24-hour news cycle, traditional media outlets are always looking for contributors to fill their pages with interesting articles. In turn for providing content, you will gain FREE publicity for your blog!
    In this workshop, you will learn insider strategies on how to get the media to pay attention to your work!
    You will learn:
    - What stories capture the media’s attention
    - Who to contact at various outlets
    - How to write pitches that don’t get deleted
    - How to follow up to get through the noise
    - Tips on how to write the content in the form the media is looking for
    With these tools, you will be able to break through crowded inboxes and get you more bylines, with the ultimate goal of bringing more readers to your work.


  • From Lay-Z to Beyonce - How to leave the excuses behind and FINALLY turn that idea into an ICONIC business or side hustle | Kirsten La Greca: Whether it's a side hustle or a full-time venture, taking action on your big idea is no easy task. In this workshop, you'll learn the key mechanisms to bust through the excuses & fear, HOW and WHERE to actually start, and a few awesome hacks that'll create momentum right from the start. And most importantly, Kirsten will also share a few ugly truths about entrepreneurship that are rarely talked about, but everyone needs to know!